About Us
Founders Don and Julie Moore initially got involved with the Pennywise brand back in 1994; a proud family business borne from a passion of helping others and the Aussie values ‘Having a Go.’
The flagship Pennywise store in Ipswich, was purchased in 1994 and is well known locally for sales, loans and offer opportunities to swap personal collateral for cash, without question.

Originally the store sold second hand furniture only and then included the pawnbroking side of the business; admittedly a big career leap for a former publican (Don) that included the likes of an especially established and industry-dominating brand. Since then, Pennywise has been instrumental in breaking down the unhelpful pawnbroking stereotypes and lay claim to being ‘The People’s Pawnbroker.’
Pennywise is particularly proud of its staff, who are more interested in forming relationships than “merely processing transactions”. Our team represents the Aussie values of ‘fair dinkum’ for everyone who enters the store. They are interested in ‘hard yakka’ and ‘helping out your mate’.
These values resonate with our team, because we have seen a high level of loyalty with staff; more than 8 people have stayed with the company for over 8 years and some over 15 years! Not including the Directors, there is approximately 60 years of experience in this industry within Pennywise.
Son Brendon is Managing Director of the series of stores, which span Ipswich, Goodna, Browns Plains & Beenleigh, Hervey Bay as well as Toowoomba; and then more exciting plans for growth across the next years. Pennywise Ipswich won the prestigious 2016 Business of the Year Award; an accolade both honoured and unanticipated. Brendon felt the award acknowledged perfectly all of the hard work, time and commitment his parents put into the business for 21 years. Brendon also dedicated the award to the unwavering support of the Ipswich community and council, and the store’s employees.

Pennywise stores trade in the following types of pre-loved items, and these items are accepted for loan/purchase too:
• Mobile phones
• Jewellery
• Gaming products
• Computers
• TV & Audio
• Cameras
• Hardware & Tools
• Sports & Outdoor
• Music & Instruments
• Collectables, Toys & Hobbies
Each section’s range of items is incredibly impressive, and staff across all the stores are caring, discreet, professional and knowledgeable.
Pennywise welcomes customers with a conscience. Rather than purchasing new every time, we encourage customers to shop pre-loved and avoid contributing to the global landfill problem.
Likewise, by selling your used items here, instead of throwing them out, you are making cash whilst again being kind to the planet.
At Pennywise, shipping of the items purchased online is always free (within Australia) and all of the items have a warranty.
Our Mission Statement
Our Mission is to never stop challenging the ways our business can make a significant difference to our customers, our people and our communities.
• For our customer, we make a positive difference by delivering unrivalled solutions and valued services.
• For our people, we make a significant difference by providing opportunities for professional and personal development.
• For our communities, we make a difference by supporting and contributing to local causes.